Cara Mormino
Startup Marketing Strategist: Telecom, Wireless, AI & Cloud
Let's Build Something Amazing
Vancouver, WA
About
Results-driven B2B marketer with over 20 years of progressive experience in agency and corporate environments, excelling in strategic marketing, sales enablement, and event management. Proven track record in leading startups from inception to acquisition, with expertise in content development, branding, and global campaigns. Skilled at aligning marketing efforts to drive growth, secure funding, and prepare for successful exits.
What I’m Looking For
I’m looking to join a B2B technology company in a senior role that combines marketing, business development, events, and sales.
Target Roles:
• Marketing & Business Development
• Global Event Management
• Marketing Startup Consultant
• Lead Generation & Sales Enablement
• Marketing & Business Development
• Global Event Management
• Marketing Startup Consultant
• Lead Generation & Sales Enablement
Specialties
Strategic marketing, sales enablement, content development, global event management, branding, copywriting, social media marketing, public relations, channel marketing, CMS website management, lead generation and CRM integration.
Industry Experience
AI, Cloud, Telecom, Wireless, SatCom, CleanTech, Renewable Energy, Artificial Intelligence, Semiconductor, Education, FinTech, Insurance, Healthcare
Client Experience
Spectrum Effect, TeleWorld Solutions, Eden Rock Communications, InfoVista, Nokia, Mentum, Grid.ai, H2O.ai, Ubidyne GmbH, Xceed Technologies, Anokiwave, Totum Labs, American Solar, Apriva, Cingular Wireless, CXT Software, Desert Mountain Insurance, E&E Exhibits, IntelliQuick Delivery, Kyocera, Motorola, Pebble Technology Inc, Precept Wine, Prometheus Energy, RingCentral, SecureCare Dental Insurance, United Concordia, University of Advancing Technology, Vertech
SKILLS
Copywriting & Content Development
I work closely with your key stakeholders to fully understand the innovative solutions you've developed. By asking insightful questions, I help uncover your brand’s unique strengths and translate them into messaging that resonates with your target audience.
Sales Enablement
I’ll work with you to identify your ideal customer and understand how your solution can best meet their needs. Together, we’ll create a clear, targeted sales message with a strategy to attract, nurture, convert, and reengage customers as they move through the sales funnel—keeping your efforts focused and effective.
Business Development
I bridge the gap between business development and marketing, offering the strategy, support, and connections your company needs for its next growth phase. Whether you're seeking investment, expanding into new markets, or preparing for a successful exit, I'll ensure you're positioned for success and in front of the right people to make it happen.
Public Relations
Whether you're launching a product, sharing important news, or positioning your company as a thought leader, I'll help you craft a message that cuts through the noise, resonates, and leaves a lasting impact.
CRM Implementation & Integration
A strong CRM is key to a productive and accountable sales team. I’ll help you set up and customize a CRM that equips your team with the tools and insights they need to prospect, sell, and close deals faster.
Event Management
With decades of hands-on domestic and international event marketing and management experience, I’m your go-to resource for planning and executing any event anywhere in the world. Whether it’s a User Conference in Montreal or a trade show in Barcelona, I’ll drive engagement through strategic pre- and post-event lead generation and marketing campaigns.
Digital Marketing
I’ll help you capture high-quality leads with a comprehensive digital marketing strategy, blending digital events, engaging videos, promoted social media, targeted ads, and paid search to drive results.
Channel Marketing
I help startups and scale-ups accelerate speed-to-market with channel marketing programs that empower and motivate partners, extend your sales reach, amplify your messaging, and deliver measurable results.
AGENCY EXPERIENCE
Rocket Creative Agency
2005 – Present
Co-founder
As co-founder of Rocket Creative, I lead marketing strategy and provide hands-on support for tech companies, acting as the primary point of contact for all accounts. I collaborate closely with clients to define global strategies, launch product and marketing campaigns, develop content and press releases, and ensure clients capitalize on key opportunities.
I’ve played an integral role in launching multiple startups, helping develop marketing and sales strategies, create compelling content and materials, build investor pitch decks, refine brand messaging, implement CRM systems, and manage global events.
Results
Eden Rock Communications > Acquired by Nokia
Xceed Technologies > Acquired by Anite
Ubidyne GMBH > Acquired by Kathrein-Werke KG
Mentum > Acquired by InfoVista
TeleWorld Solutions > Acquired by Samsung
Artisan Exhibits: Event Marketing Agency
2011 – Present
Co-founder
As the head of sales, marketing, and client service, I led the development and execution of highly targeted outbound sales and marketing strategies. I served as the primary point of contact for exhibitors worldwide, offering product recommendations, upselling services, and ensuring a seamless, stress-free experience for our clients.
I developed and implemented a successful sales and marketing plan, built strong relationships through exceptional service, managed vendor relationships, and handled all financial aspects, including payables and receivables.
Results
• Generated $500k+ in annual sales
• Maintained a high client retention rate
• Earned significant word-of-mouth referrals from satisfied clients
• Maintained a high client retention rate
• Earned significant word-of-mouth referrals from satisfied clients
FabCom - Advertising Agency
2001 – 2005
Director of Account Services
As the Agency’s first Account Manager, I took on a diverse range of responsibilities across business development, client service, media buying, and marketing strategy. I managed all agency accounts across various industries, developing strategic marketing plans, implementing tactics, and overseeing media buying, vendor relationships, and internal and external staff.
I was deeply involved in all stages of the marketing process— from planning and purchasing national media to measuring campaign performance and ensuring smooth project execution.
Results
• Instrumental in doubling the agency’s client roster, hourly billings, and revenues during my tenure.
BSA Advertising
1999 – 2001
Senior Account Manager
Focused on new business development across the Southwest, I worked closely with clients to develop and implement strategic marketing and media plans. I also managed the creative and client service teams to ensure smooth execution and delivery.
Results
• Successfully increased agency billings by $1.2 million annually.
CORPORATE MARKETING EXPERIENCE
Spectrum Effect
2015 – Present
Head of Marketing (Contract)
I’ve worked with Spectrum Effect since its pre-seed stage, shaping the brand, messaging, website, collateral, press releases, and filing Federal Trademark applications. I guided the company through stealth mode with targeted lead generation, key event appearances, and analyst outreach, positioning the brand for growth. As the company transitioned to a scale-up, I refined the sales process, aligning marketing and sales efforts with the new product and sales teams. I collaborated with internal teams to create compelling content that drove prospects through the sales funnel while automating and optimizing tasks for seamless execution.
Notable Projects:
Spectrum Effect Website Content
Brand Positioning
HubSpot CRM Implementation & Integration
Webinar Development & Management
Longterm Marketing & Sales Planning
Public Relations & Analyst Relations
Partner Co-op Marketing
Global Event Management
Digital Marketing & Advertising
Social Media Management
Content Development
Trademark Preparation & Filing
Lead Generation Campaigns
Product Documentation
PowerPoint & Pitch Decks
Frictionless Onboarding Planning & Materials
Totum Labs
I worked with this stealth-mode startup to build their sales and marketing program from the ground up, starting with customizing and implementing HubSpot CRM. I developed their new business outreach strategy, set up automated sequences, and integrated external sales and marketing tools to enhance efficiency. I also created the company’s first brochure, investor pitch deck, and customer presentation, establishing clear and compelling messaging.
Notable Projects:
CRM Implementation, Optimization & Automation
Content Development
Sales Enablement & New Business Development
Investor Pitch Deck Development
Event Planning
Grid.Ai
I helped Grid.Ai develop a seamless journey for new prospects and users during its early access program. This project included the setup and customization of HubSpot CRM, website integration, analytics and reporting setup, automated workflow design and implementation, HTML email messaging, and content development, as well as staff training. I designed a dynamic, automated content strategy to nurture leads, engage sales-ready prospects, and onboard new users efficiently.
Notable Projects:
CRM Implementation, Optimization & Automation
Email Campaign
Content Development
Content Strategy & Journey Mapping
Sales Enablement
Eden Rock Communications
(Acquired by Nokia)
I built Eden Rock's marketing and lead generation program from the ground up, establishing the foundation, content, and strategy that increased market visibility, generated media attention, and positioned the company for a strategic acquisition by Nokia. Over five years, I led Eden Rock's marketing initiatives, including events, content creation, PR, and lead generation, and continued collaborating with the team post-acquisition to maintain momentum and integrate with Nokia's broader strategy.
Notable Projects:
Eden Rock Website Content
Longterm Marketing & Sales Planning
Brand Positioning
Public Relations & Analyst Relations
Partner Outreach & Development
Partner Co-op Marketing
Global Event Management
Digital Marketing & Advertising
Content Development
Trademark Filing
Lead Generation Campaigns
Product Documentation
PowerPoint & Pitch Decks
White Papers
Mentum
(Acquired by InfoVista)
I was responsible for implementing Mentum’s global marketing strategy and budget across North America, LATAM, APAC, and EMEA regions. I executed lead generation campaigns, managed both inbound and outbound communication tactics, and developed content for various marketing materials, ads, blogs, online and offline events, and PR initiatives. I organized and executed multiple webinars each month, arranged the annual 200+ attendee User Conference in cities across the globe, and managed global trade show participation to maximize brand visibility and customer engagement.
Notable Projects:
Mentum Website Content
Produced Annual User Conference
Public Relations & Analyst Relations
Partner Co-op Marketing
Global Event Management
Digital Marketing & Advertising
Content Development
PowerPoint & Pitch Decks
Lead Generation Campaigns
Webinar Development & Management
InfoVista
After InfoVista acquired Mentum, I joined a large, diverse team to support the integration and expand the company’s marketing initiatives. I managed a busy schedule of live events across the Americas, MENA, and APAC regions, ensuring successful execution and high engagement. Additionally, I developed content for various online and offline marketing materials, contributing to global campaigns and ensuring consistent messaging across channels.
Notable Projects:
Global Event Management
Content Development
User Conference Planning & Execution
Ubidyne
(Acquired by Kathrein)
I joined Ubidyne during its seed stage and played a pivotal role in building the company's brand, messaging, website, and marketing collateral. As the company gained traction in the antenna-embedded radio space, I orchestrated successful PR campaigns that generated industry buzz and led to award wins. With a shoestring budget, I spearheaded grassroots business development and channel marketing efforts, establishing key partnerships with integrators and aligning the company with industry trade associations, which facilitated valuable connections and trials. Additionally, I supported Ubidyne’s early fundraising efforts by connecting the company with VCs, arranging formal pitches, and coordinating analyst tours.
Notable Projects:
Ubidyne Website
Brand Positioning
Longterm Marketing & Sales Planning
Public Relations & Analyst Relations
Investor Outreach & Introduction
PowerPoint & Pitch Decks
Partner Co-op Marketing
Global Event Management
Digital Marketing & Advertising
Content Development
Lead Generation Campaigns
Case Studies
White Papers
Apriva
I managed the marketing functions for two divisions of Apriva, a leading secure communications gateway provider. My role encompassed developing and executing comprehensive marketing and media plans, crafting brand messaging, and producing a variety of marketing materials including ads, collateral, and web content. I also led PR initiatives, coordinated events, and designed channel and affinity marketing programs to strengthen brand presence and drive customer engagement.
Notable Projects:
Apriva Website Content
Brand Positioning
National Print Ad Campaign
National Recruitment Ad Campaign
Media Planning & Placement
National Event Management
Channel Marketing Program Development
Affinity Program Development & Management
Longterm Marketing & Sales Planning
Public Relations & Analyst Relations
PowerPoint & Pitch Decks
Digital Marketing & Advertising
Content Development
Customer Onboarding Materials
ISSUED FEDERAL TRADEMARKS
Prepared and filed federal trademark applications for various brands.
Realize Your Network’s Potential - Registration 4600537
Doing More For Your Network - Registration 4612822
Dynamic Optimization. Leading Edge Performance. - Registration 4395559
Eden-NET - Registration 4406114
Eden Rock Communications - Registration 4435248
Spectrum Effect - Registration 5857808
Spectrum-NET - Registration 5840007
Artisan Exhibits - Registration 4249475
Rocket Creative - Registration 3272399
GeoVisible - Registration 86917273
AI Meets Spectrum - Registration 90450373
Machine Intelligence Meets Spectrum - Registration 90450367
TECHNOLOGY
Collaborative Prototyping & Development
Adobe XD & Adobe Photoshop
Web & Email Platforms
WordPress, SquareSpace, MailChimp, Campaign Monitor
Ad Platforms
Google AdWords, LinkedIn InMail & Ads, Twitter Ads
CRM & Productivity Tools
HubSpot, Salesforce, Marketo, Clients & Profits, QuickBooks, MS Office Products, Confluence, Zapier
EDUCATION/CERTIFICATIONS
Henderson State University | Marketing
HubSpot Inbound Marketing Certification
HubSpot Sales Certification
HubSpot Digital Advertising Certification